Investigation of how children's responses to black and white objects reflect racial concepts is reported. One series of experiments asking Headstart children to guess which objects they liked or disliked were hidden in black or white boxes. Although white children guessed more often that positively evaluated objects were in white boxes, black children also responded in this fashion with less consistency. Self concept statements were also linked to black and white boxes using tape recorded statements. In naturalistic settings, children more often deposited trash in black boxes. When given plastic hats and told to run and smash boxes or bobo dolls, white children tended to hit the black targets first and black children hit white targets first, especially boys. The studies illustrate a method of measuring spontaneous reactions. Results indicate that by preschool age many black children have internalized the unfavorable racial attitudes of the larger society into their own psychological makeup. The assumption that the color white is better than the color black, or vice versa, is a socially relevant misconception which is worthy of change. Since children's attitudes in regard to color or racial differences are more easily modified, the generation to generation transmission of such attitudes may be most amenable to change by a program which focuses on children. (Not available in hard copy due to marginal legibility of original document.) (DJ)