This paper focusses on problems involved in adopting the newer modes of social science and professionalism. The complexities which precede these problems are recognized. It is mentioned that many recent entrants to these fields have made value commitments in their professionalism without very long detention at the portals of objectivity or neutrality. The concept of advocacy is discussed and comments presented on three problems faced by advocates. These are the problems of career and profession, the problem of cross-cultural and cross-class communication, and the problem of power. It is concluded that the views presented in this paper have two implications for advocates. First, to be maximally effective, local advocacy must look to national levels of resource allocation; and second, the mobilization of people for action in their own interest is the strategic centerpiece around which advocate's services are auxiliary. (Author)