Today's university is an active, political force within our society which must actively commit its resources to the eradication of urban problems such as racism, poverty, health care, infant mortality, drug abuse, inferior housing, unemployment, education, transportation, and so on. First and foremost, the "white mask" of the university must be removed. Large numbers of blacks, Chicanos, Puerto Ricans, Indians, and poor whites must be recruited and admitted to the university. Once there, these students must be exposed to a "new morality" of the university that is aimed at the urban areas of our country and committed to changing social and urban policy. Urban programs must assume the authority of training students and granting degrees in urban development and social change. The leadership for the urban commitment of the university must come from top university administrators. Within this context, action or service is not incongruent with scholarly, academic efforts and research. Urban colleges and universities must aim to provide a scholarly action for the community based on hard data. This philosophy is not a foreign concept to many universities which began as land-grant colleges and universities, which traditionally serve the society of which they are a part. (Author/JM)