The primary purpose of this project was to disseminate information about Patterns in Arithmetic (PIA), a grade one through six mathematics program developed by the Wisconsin Research and Development Center for Cognitive Learning. Over 30,000 short brochures were mailed to mathematics supervisors, elementary principals, superintendents, coordinators, and others. Those who requested further information (471 persons) were sent a longer publication describing PIA in more detail. Of these, 63 also accepted an invitation to attend a one-day awareness conference, and 34 actually attended; these persons also completed two questionnaires. Characteristics of those responding at various stages are analyzed, and various conclusions are drawn about this method of disseminating the program. (MM)