Social and technological changes have brought about the need for educational changes. One of the more pressing changes needed directs that principals focus on management -- the process of active and creative leadership -- rather than on administration -- the application of predetermined policies and procedures. The role of manager implies a human relations philosophy and the establishment of an open organizational climate. The manager-principal should treat teachers and staff as competent, intelligent persons and should nurture open participation in decisionmaking and educational processes by all persons and groups who are directly concerned. (RA)