Problems in measuring the attitudes of whites toward blacks have included: (1) Lack of contemporary content in existing measures; (2) Difficulty of determining scale validity; and, (3) The strong social reinforcement for being "tolerant" toward blacks making the assessment of "true" racial attitudes more difficult. The Situational Attitude Scale (SAS) was developed to reduce or eliminate these problems. The SAS consists of 100 semantic differential items that relate to one of ten social or personal situations. Two forms of the SAS were developed. Each contains the same situations, items, and instructions except that the word "black" was inserted into the situations in Form B. When the SAS is administered to white subjects randomly assigned either form, more negative responses occur to Form B. This indicates that whites have generally negative attitudes toward blacks. This result has been obtained on several independent samples including the one employed in this study. The SAS methodology has been extended to cross-cultural comparisons and it has been found that white Danes tended to view "Mediterranean foreign workers" much as white Americans view blacks. It was suggested that the SAS methodolgy could be extended to many situations in attitude measurement where the investigation wishes to examine the experimental effects of one or more variables. (Author/JM)