Describes the development of the Trait Ascription Questionnaire, which measures perceptions that people have of organizations. The descriptive adjectives are divided into eight dimensions: Ethican-Moral; Quality; Creativity-Openness to Change; Activity; Disposition; Organization; Potency; and Complexity. A breakdown of scale characteristics, mean scale values for extreme organizations and some test groups, and a listing of most and least descriptive adjectives are included. (DLG)