Evaluates the Ginn Reading 360 Programme, which is based on the premise that real reading is comprised of four essential parts: decoding, understanding the written message, critically evaluating that message, and incorporating the writer's ideas into one's own thinking and actions. A comparative study of the reading skills of a group of third graders participating in the Ginn program, and a group using the regular program showed no significant differences between the groups on any of the subtests in either pretesting or posttesting. Teacher opinion of the Ginn program, however, was positive. (CK)