The ideal media service program is based upon the concept that services can be rendered most effectively when unified and administered as a single, comprehensive program. Guidelines for such a program are laid down in this book. Suggestions for organizing the program include planning media services, coordinating media with curriculum and staff development, and setting up policies, procedures, standards, and means for evaluation. Instructions are given for conducting all aspects of a district media program, including selecting instructional materials, purchasing equipment, processing and cataloging materials, producing materials locally, and distributing media and servicing equipment. Duties of each staff member are detailed. Facilities and budget for the media program are described. Questionnaires for assessing media needs are provided in an appendix. (JK)