This program is designed to train individuals to develop and evaluate educational products by means of a consortium composed of agencies and individuals in Southern California with expertise in one or more aspect of product development and product evaluation. The trainees would include degree and non-degree candidates, and the program would provide training for individuals wishing to acquire specific skills and for agencies wishing to promote training for a staff sub-group. By focusing upon the training of outstandingly competent product developers and product evaluators, the agencies collaborating to design the training program believed that they could best contribute to the improvement of the country's schools. The principal site would be a training laboratory located near the UCLA campus, and the basic year-round training would be supplemented by specialized institutes and short courses. The 13 agencies in the consortium are identified and described. The various programs (one year, short term, graduate degree-related, and master of arts) are outlined, together with the instructional objectives and measurement procedures. Additional material includes vitae of the program staff and copies of correspondence concerning the development of the program. (MBM)