The current status of career counseling theory is explored. The emphasis is on counselee self-knowledge rather than counselor knowledge about and duration of the counselee. Noting that occupational information is abundant and that some methods of accumulating information about counselees' attitudes, values and interests are available, the authors see few indications that much has been done to implement these two into counseling programs. A model for the investigation of counselee vocational attitude changes is presented. The paper concludes with a description of the authors' APGA (1971) demonstration of two very different approaches to group counseling utilizing vocational inventories: (1) an actuarial approach; and (2) an examination of personal-occupational values, positive and negative, as indicated by the results of administering Hall's Occupational Orientation Inventory. (TL)