Due in part to the open enrollment policy in junior colleges, there is a great diversity in student reading ability that dictates a need to individualize reading instruction. Individualization, defined as personalized instruction, may be accomplished through helping the student to read course materials, helping him to read special materials, or helping him in terms of reading skill needs. The Genesee Community College, Flint, Michigan, relies on several measures to determine student entry skills, provides personalized programs designed to develop skill weakness areas, and evaluates individual progress as it relates to program and individual goals. Emphasis in instruction is on improvement of vocabulary, comprehension, and rate. References are included. (MS)