Black newspapers should not go unnoticed by school administrators, as they too often are. Black people have a long and proud history of intraracial communication. More than 200 "black" periodicals work hard at forming, leading, and interpreting for black communities. No black community is totally dependent upon the standard white-owned and majority oriented press for information basic to the forming of public attitudes towards education and desegregation. Lack of familiarity with black newspapers may be because most are published virtually unnoticed and are relatively amateurish. Also, dubious but often unchallenged social theories support the educator's avoidance of the local black press. There are many reasons why an educator might read a black newspaper with some regularity. He may gain insight into what black leaders say to the black community and how the black community really places them in its constellation of influences. Also, what does the community value, and how does it value his activities? Thus, judicious reading of the black press may broaden the dimensions of his understanding of the black community without spending a fortune on another resented study. (Author/JM)