A model for educational research and development is presented which, like an agricultural experiment station, would exist to interpret research findings, translating them into usable form. Allocations of funds would be made so that the bulk of the funds would go to the actual utilization levels. A plan for using such educational stations is proposed using television as a means of raising learning capacity by teaching printed language skills to young children. Researchers would focus on systematically deciding what words to present and what sequence to use. Animated cartoons would be broadcast in which children would see picture stories with words incorporated. Such a program would allow translation of research findings to a user level and would capitalize on the advantages of television as a learning mechanism. Very young children would be exposed to the printed word and might well be expected to assimilate reading as easily as they do speaking. Examples of cartoons, a flow chart for developing a reading technology, and references are included. (MS)