Racism has taken on both blunt and subtle forms in America. Blacks as well as whites have been taught for many years that black people are inferior to white people. So, what we actually have is a double barreled barrage of racism to combat. Because of controversy concerning relevant and meaningful educational opportunities for the lower socio-economic black students, white educators of black students have been signaled out for review and challenge. The changing urban society and the emerging and changing black concept are seen by some to be the biggest causes of this new controversy. The task of the elementary counselor in an urban setting is to be cognizant of all factors which play an important part upon the cultural values and self concept of his black counselees. The counseling service should be designed to either affect all children directly or it should help to create an atmosphere and school environment in which all children find the necessary security and self confidence which will enable them to grow and mature into productive adults. Quality-plus approaches (not color) are needed to counsel black children in the urban school today. (KJ/Author)