The purpose of this study was to provide the New York State Museum (NYSM) with a profile of its audience during 1966. A total of 1,544 persons were interviewed. Visitors came from seven counties, with Albany accounting for 58%. A comparison was made with Royal Ontario Museum on the basis of group size, sex, age, educational level, occupation, and family income. Both museums showed under-representation of those under 14. At NYSM the over-50 group was also under-represented while the 15-24 group was over-represented. Professionals, students, and housewives comprised the bulk of the respondents. The majority had incomes of $7,000 and over with the $5,000-$6,999 running a poor second. Persons with minimal education made up 3% of the NYSM audience. Other areas covered were: frequency and recency of visit, activity prior to visit, government employees, employment locale, transportation, knowledge of exhibit through promotion, and reasons for visit. Evaluation directed attention to the following: there are too few rest areas; exhibits are too technical and old-fashioned; school classes visiting during the day are too noisy; the use of tape-recorded "labels" and other audio devices would help the problem of comprehension; visitors would like restaurant or coffee shop facilities; the location is poor. Appendixes include references and questionnaires. (NL)