The necessary ingredients for developing a successful developmental college reading program fall into three major divisions--the responsibilities of college presidents and deans to the reading program, the problems of establishing a strong foundation, and the development of a proper image. The major responsibility of college administrators is in the selection of well-trained, capable, and enthusiastic instructors. The next step is determining the proper aims and objectives in accordance with the philosophy of a particular school. Whatever may be decided, the program must contain the following attributes to be effective: diagnosis, vocabulary development, adequate skills development, and the use of materials which are provocative and stimulating enough to satisfy the various student needs. Individualization must also be included, since it is the necessary link for the above four attributes. However, complete success of a program is achieved through the favorable image which is projected to students, administrators, and citizens. (CL)