In planning a reorganization of the Kentucky Cooperative Extension Service by re-grouping counties, a statewide study of home economics education was made to determine the audience for the programs, methods by which audiences were reached, and differences between members of homemakers clubs and nonmembers. Interviews were held with a 5% random sample of members and a like number of nonmembers with similar characteristics and interests. Questionnaires were mailed to extension agents in the 116 counties with the program. Findings varied widely among the areas but the typical club member was found as likely to live in an urban area as on a farm, to be 45-64 years of age, to have completed high school but not usually college. She is married and not likely to be divorced or separated as the average Kentucky woman. Her husband's most frequent occupation is farming. She tends not to have dependent children. She is not likely to be employed outside the home; if employed, it is usually part-time clerical work. She has been a member of the club for 10 or more years. Findings indicate that the clubs must attract new members; they must be able to meet the changing needs of families and individuals in both rural and urban areas of the state. (Tables and charts are included.) (EB)