The study's main purpose was to identify and describe the roles played by various information sources and communication channels used by Sehore farmers in the adoption of four improved agricultural practices in U.P. District of India. A sample of randomly picked 200 farmers was interviewed by questionnaire. Of the five information sources studied, neighbors were named by all respondents, village level workers by 72%, village chairmen by 26%, and agricultural and university personnel by 20% and 17% respectively. Among the seven means of communication, film demonstrations led by 50%, followed by radio with 38%, audiovisual aids, general meetings, and reading materials. Five adoption stages were recognized: awareness, interest, evaluation, trial, and decision to adopt. Age, education, caste and economic status were discriminating factors, singly or in combination, in the use of all sources except neighbors and village local workers. One major finding was that face to face contacts between agents and farmers had the greatest influence, and mass media the least influence on the adoption. (PT)