This document, a project of the National Instructional Television Center, attempts to identify, to explain and to demonstrate desirable content and to present a production plan for television programs designed for young children. Guidelines are given for understanding the child 3 to 8 years old, for identifying learning goals which are significant and relevant to him, and for using processes which facilitate his learning. A model for development and evaluation of the television script is presented, with specific examples of program development leading to the writing of working scripts. A memo for production and evaluation lists specific suggestions for use of adult talent and for production techniques. Recommendations for utilization of television consistent with the guidelines, and suggestions for supporting material for teachers and parents, are given. These guidelines are relevant to both public and instructional television. They are intended to be used flexibly, with local planning and production teams using their own creativity. (Author/NH)