This paper describes research and development activities dealing with a system of individually guided motivation at a Wisconsin elementary school. Four general objectives for the project are stated. These deal with motivation for learning subject matter knowledge and skills, developing independence, assuming increasing self direction, and conceptualizing a value system. There are 17 specific behaviors related to the four general objectives. All students were given a self-assessment sheet to complete. Teachers also rated the children on behavior. Students were then assigned to conference groups. The conferences were non-directive in nature, each child setting his own goal and his progress toward it. Motivational principles used in addition to the goal setting were reinforcement, feedback, and reasoning. At the conclusion of the conferences, each child again rated his own behavior, while the teacher also rated him. Results showed that children really improved in their behavior. Only the individualized conference group showed a significantly higher gain than did the no conference control group. (SJ)