Studies of communication and change in underdeveloped countries were drawn upon to design a study of modernization of individuals--including adoption of new ideas and practices--in six neighborhoods in Knox County. The study approaches the individual as an interactive behavioral system whose components are variables defining his "style of life." Data were gathered at two points in time on 57 aspects of life style of heads of households and homemakers in these six neighborhoods. These included nine practices whose adoption was sought by the OEO-CAP or other change agents. They also included indicators of the base for modernity--such as family income, cosmopoliteness, and others--psycho-social attitudes and behaviors, and media exposure. (author/eb)