This book is designed to aid teachers in sending students away from their instruction with a positive, rather than negative, attitude toward a subject or toward learning in general--an attitude which is essential if students are to use what they have learned and continue to learn more. The three-part book deals with the relationship between favorable attitudes, approach tendencies, and the inclination to use that which has been learned; the ways teachers can recognize behaviors which indicate favorable attitudes and can help students to develop and demonstrate them; and ways of measuring success in this area and of improving upon it. Special attention is given (1) to the role of three factors in determining the approach or avoidance responses of students to instructional activities (the conditions under which the activity takes place, the consequences of the activity, and the example provided by the teacher), and (2) to four factors which a teacher should analyze in determining how to improve his attitude-oriented instruction (instructor, instructional materials and devices, physical environment, and administrative rules or policies). A variety of concrete materials and illustrations are included to make the book readily adaptable to the practical needs of the classroom teacher. (JES)