This study examined the impact of the Small Business Administration (SBA) Management Training Program at San Diego State College on its participants, and investigated certain characteristics of small businessmen that might relate to acceptance or rejection of concepts presented in the program. The sample consisted of 57 past participants (38 owner managers and 19 nonowners), 65 nonparticipants (60 owner managers and five nonowners), and 30 senior business students. Training consisted of eight two-hour sessions given by college faculty. Behavior change was measured using 55 managerial actions recommended in the SBA training program. Attitudes were measured on ten dimensions. Findings included the following: (1) as compared to participants, nonparticipant small businessmen were more authoritarian, showed stronger convictions, and viewed the role of religion in a way more closely akin to the classic business ideology; (2) program participants showed no significant attitude or behavior changes; (3) business students were less authoritarian, showed less strength of convictions, expressed a greater need for independence, and were less bound to the classic business ideology, than the businessmen. It was concluded that the SBA program was not achieving its goals, but that changes in structure and presentation could help it succeed. (author/ly)