A number of characteristics distinguish human relations or sensitivity training from other forms of experience-based education, including learning goals, desired outcomes, and assumptions about the learning process. Although research evidence on the effectiveness of human relations training is ambiguous, due to difficulties of research design and measurement, the following conclusions may be drawn: (1) Many individuals report significant behavioral changes following human relations training, (2) individuals who experience sensitivity training are more likely to improve their leadership skills than those who do not, and (3) the incidence of serious mental disturbance during training is estimated to be less than 1% of all participants. The new media consultant must be aware of the assumptions and applications of human relations training and other new areas of the applied behavioral sciences to achieve significant innovation in educational systems. (JH)