Data was gathered from master's degree recipients and candidates in audiovisual education, their employers, and prospective employers to provide information to implement decision-making by degree candidates, departments of audiovisual education, prospective employers, and professional organizations. The entering competencies of degree candidates were ascertained. Demographic characteristics of both recipients and candidates were identified. Each degree recipient was asked to identify the type of position he expected upon graduation. Prospective employers were surveyed to identify the types of positions they had available for degree candidates. Employers and degree recipients were asked to indicate areas of graduate study they considered to be essential for certain positions. Data was analyzed to determine relationships between any two characteristics and a chi-square program was applied to determine the significance of any differences. Based on the analyzed data, recommendations are made to increase the coordination of manpower development efforts by the educational media industry, universities, and professional organizations. (JY)