A self-instructional film should be learner-oriented rather than content-oriented. Its objectives should be stated in terms of observable, specific behavior. The distinguishing characteristic of such terms is that they are subject to few interpretations. Objectives should be to identify, name, order, describe, and construct. The foregoing may be regarded as a blue-print for defining a film's objectives. Then there is the problem of selecting a task which the film must perform. Here the point to remember is that a self-instructional film must include two considerations: behavior and subject matter. Finally, it must be asked that when the learning task is concerned with paired-associate learning, the decision may well be not to use a film at all, but rather to use less elaborate and less expensive materials--flashcards, for example. A three-film script is appended. (GO)