A seminar focused on the role of the land grant universities in an emergent and largely urban society. Papers were presented on: information needs of an urbanizing post-industrial society; minimum necessary elements to enable the university to meet the challenge; overcoming the constraints of the present university system; the role of the universities; strategies for involving the public; and strategic choices confronting the university. After seminar "second thoughts" included a discussion of the role of the university as a resource not as an activist; of the turbulence of society caused by group politics, the failure of political control, and the malfunctioning of public opinion; of the need for colleges of agriculture to add a major human resource emphasis and become in effect Colleges of Rural-Urban Environments; and of the concept of the community as the client, which may provide for extension a base for a new blend of interdisciplinary and multidisciplinary research, teaching, and off-campus work. This can make the modern university and its public services more relevant to the problems of contemporary society. (se)