A study to test the appeal, reception, and response quality in the case of programs screened at the 1st. Prix Jeunesse contest in Munich by the observation of children and juveniles (age-grouped 6 to 12, 12 to 15, and 15 and over) is described in this paper. Specific questions considered are: 1. What conditions govern appeal? 2. Are age and sex significant factors? 3. Is the understanding of program content connected with its appeal? 4. What is the connection, if any, between interest and appeal in the different types of program? 5. To what extent do interests influence judgment? 6. Is there any relation between the ratings and the scenes and details retained in the foreground of the memory? And 7. Is it possible to determine any basic tendencies of partialities that are influenced by subject matter and make-up? The publication opens with an introduction and statement of terms of reference and methods. This section also includes a bibliography. The remaining sections deal with the results of an interpretative analysis on children and with the results of tests on juveniles. The closing pages contain a summarization of results. (Author/GO)