Problems of behavioral evaluation and determination of initial building stimuli are discussed in terms of architectural analysis. Application of management research techniques requires problem and goal definition. Analysis of both lower and higher order needs is contingent upon these definitions. Lower order needs relate to more abstract psychological functions such as--(1) social interaction, (2) recognition, and (3) esteem and self-fulfillment. Examples of higher order needs measurement and evaluation illustrate implicit methodological difficulties. (MH)