Although computers and high-powered mass media will eventually open new vistas in education, their immediate value is overrated, and the less glamouous visual learning media are the ones that teachers and students use most often. Today the most important visual media are filmstrips, slides, overhead projectuals, 16mm films, and 8mm silent or sound films. Educators should study these simpler meida to determine their potential for education, their impact on students from different social environments, and their relationship with the more complex media. Student-developed materials should also be encouraged. In using any of the learning media, teachers should consider that media are an integral part of the course of study, that the audiovisual media are essential to new technological ways of learning, that new pedagogical methods affect the organization of the learning environment, that mass media are paradoxically consistent with the fact that education is concerned with individuals, and that each medium has its own inherent value. (JS)