The problem of the study was to develop and test a training program for county workers who conduct the annual March of Dimes fund-raising campaign. Subjects were Mothers' Marchers, who were divided between an experimental and a control group. Training was given to the experimental group only. Both groups were given a posttest (identical to the pretest) and a program evaluation instrument. Findings favored the experimental group significantly in terms of increased knowledge about the National Foundation and fund raising and of attitude change (favorable) toward soliciting funds. There was a slightly significant difference favoring the experimental group in attitude change (favorable) toward the National Foundation. All 20 experimental subjects reported becoming better informed on the National Foundation; 16 of them reported becoming more favorably disposed toward soliciting funds. The training program was judged to be effective. A six-step program-planning procedure used successfully in other settings was readily adaptable to the training of March of Dimes workers. (author/ly)