A set of criteria for use as guidelines in evaluating educational media programs in institutions of higher education was developed from two primary sources: first, from the literature dealing with educational media programs such as articles, books, and monographs; second, from papers discussing model media programs written by 12 outstanding educational media specialists. The list is comprehensive though not inclusive and is intended to assist in making subjective judgments about specific aspects of an on-going program. The criteria are arranged in groups relating to the major aspects of educational media programs. These aspects include institutional educational media services, the services a program should offer and the goals it should aspire to; educational media services--curriculum and instruction, the relationship between media personnel, their services, and the regular faculty; the educational media center, the components and sub-components which comprise the effective center; physical facilities for educational media; budget and finance of the program; and educational media staff. A checklist, which accompanies the criteria and is based on them, is designed to aid in the evaluation of a particular program and to develop a profile image of the high and low attainments of a program in order to aid policy and administrative decisions. (MT)