This study was done (1) to determine attitudes of key personnel in both the Division of Continuing Education (General Extension) and the Cooperative Extension Service in Oregon toward an extension service merger per se; and (2) to design and determine a suitable model for integration and to ascertain attitudes toward this model. A normative survey technique was used, and involved two Likert-Type Attitude Scales. The main principles used to structure the merged extension organizational model were the coordinative, scalar, functional, and staff and line principles. Cooperative Extension key personnel were slightly less favorable toward merger per se and toward the model than were the Division of Continuing Education key personnel. On both items, variability in total scores was greater among Division of Continuing Education key personnel than among Cooperative Extension key personnel. Of all respondents, 85.51% expressed a favorable attitude toward merger per se, and 79.71% expressed themselves favorable on the merged extension organizational model. (author/ly)