In an effort to better utilize our human resources by providing for all concerned a greater understanding of the college choice process, this study proposed a college choice process model, and analyzed 4 variables. Analysis of data obtained by questionnaire from 3 different schools yielded the following conclusions: (1) students planning to attend college were better informed about college than those not planning to attend, (2) females recognized greater need for college than males, (3) rural and suburban students were better informed about college than urban students, (4) seniors were better informed than students in other class levels, and as a student progressed through class levels he became better informed about college. It was recommended that additional research and study be done in this area. Appendices contain the questionnaire and directions for its administration. (SW)