The absence of firm knowledge about the nonintellectual activities of college students requires that care be taken about the information sources accepted and the way in which such information is phrased. A longitudinal study, conducted on the University of Wisconsin Madison campus on the nonintellectual factors in academic success, seeks to discover a broad array of information on self-identified personality characteristics, values, work orientation, expectation for the future, and experience and background. Some information, taken from the study, is presented. The author asserts that administrators should consider drug use on campus in terms of its place among other problems. (PS)