AN EVALUATION OF THE COURSE OFFERINGS OR CONTENT OF THE COOPERATIVE DISTRIBUTIVE EDUCATION PROGRAM WAS OBTAINED BY QUESTIONNAIRE FROM 228 UTAH BUSINESSMEN WHO WERE EMPLOYING DISTRIBUTIVE EDUCATION STUDENTS AND FROM 503 DISTRIBUTIVE EDUCATION STUDENTS ENROLLED AT THE TIME OF THE STUDY. BOTH QUESTIONNAIRES WERE ADMINISTERED BY THE LOCAL TEACHER-COORDINATOR. COURSE CONTENT EVALUATED INCLUDED--(1) ORIENTATION AND JOB PLACEMENT, (2) MERCHANDISE MATHEMATICS, (3) RETAIL SALESMANSHIP, (4) OPERATION AND STRUCTURE OF DISTRIBUTION, (5) MERCHANDISE INFORMATION, (6) DISPLAY, (7) ADVERTISING, AND (8) PERSONALITY IMPROVEMENT. THE UNIT ON PERSONALITY IMPROVEMENT WAS RANKED HIGHEST IN IMPORTANCE BY BOTH BUSINESS AND STUDENT RESPONDENTS. OTHER UNITS RANKED HIGH BY BUSINESSMEN WERE MERCHANDISE MATHEMATICS, RETAIL SALESMANSHIP, MERCHANDISE INFORMATION, AND ORIENTATION AND JOB PLACEMENT. JOB PLACEMENT WAS RANKED HIGH BY THE STUDENTS, BUT THEY RANKED MERCHANDISE MATHEMATICS SOMEWHAT LOWER THAN DID THE BUSINESSMEN. OPERATIONAL STRUCTURE OF DISTRIBUTION WAS RANKED LOWEST BY BOTH BUSINESSMEN AND STUDENTS. (MM)