THE SYSTEMS APPROACH TO PLANNING IS USEFUL IN DESIGNING MORE EFFECTIVE AND EFFICIENT INSTRUCTIONAL PROGRAMS. IT SPECIFIES INSTRUCTIONAL OBJECTIVES, COORDINATES APPROPRIATE METHODS, AND EVALUATES THE RESULTING INSTRUCTIONAL SYSTEM. CONFLICTS CAN ARISE FROM INDIVIDUAL INTERPERTATIONS OF INTEREST IN SPECIFIC PROGRAMS. A COMPREHENSIVE, EQUITABLE POLICY OUTLINING THE INTERESTS, RIGHTS, AND RESPONSIBILITIES OF FACULTY, INSTITUTION, AND STAFF IN RELATION TO THE DESIGN AND DEVELOPMENT OF INSTRUCTIONAL PROGRAMS USING NEW MEDIA WILL OBVIATE THESE CONFLICTS. THESE CONSIDERATIONS ARE EXAMINED IN THE ORDER THEY WOULD BE ENCOUNTERED IN A DESIGN PROJECT. POLICY DECISIONS ON CONTRACTS, OBLIGATIONS, AUTHORSHIP, SUBSEQUENT USE OF THE MATERIAL, TERMS OF PUBLICATION, COPYRIGHTS AND AUTHORITY MUST BE SET OUT IN PLANNING THE PROJECT AND IN CONDUCTING IT. THESE DECISIONS PROVIDE A BASE FOR POLICY DESIGNED TO ENCOURAGE AND FACILITATE THE REALIZATION OF THE POTENTIAL OF INSTRUCTIONAL SYSTEM DESIGN. APPENDED ARE TWO CASE STUDIES OF INSTRUCTIONAL DESIGN. A SUPPLEMENT, WITH ITS APPENDICES, REVIEWS POLICIES AND REGULATIONS OF THE UNIVERSITY OF CALIFORNIA WITH RESPECT TO THE BASIC CRITERIA PRESENTED IN THE PAPER. (MT)