RISING PRESSURES OF COMPETITION FOR LAND IN URBAN AREAS SUGGEST THE NEED FOR NOVEL APPROACHES TO PLANNING PUBLIC LAND USE FOR FOSTERING HIGHER LEVELS OF LIVING DESIRABILITY OF THE URBAN ENVIRONMENT. EMPIRICAL INVESTIGATIONS IN BOTH ECONOMIC AND NON-ECONOMIC DISCIPLINES SERVE AS THE BASIS FOR A BROADER CONCEPT OF THE URBAN SCHOOL LOCATION PROBLEM. TO THE EXTENT THAT THE FUNCTIONAL PRODUCTION POTENTIAL OF THE SCHOOL FACILITY CAN BE EXPANDED THROUGH USES AND SERVICES OTHER THAN EDUCATION, SCHOOL SITE DECISION CAN BE INTEGRATED WITH THE MORE GENERAL PROBLEM OF URBAN PLANNING AND CAN RAISE THE EXPECTED RATE OF SOCIAL AND ECONOMIC RETURNS ON A NECESSARY SOCIAL INVESTMENT. THIS PAPER WAS PRESENTED AT THE WESTERN REGIONAL SCIENCE ASSOCIATION MEETINGS (SAN DIEGO, CALIFORNIA, FEBRUARY 1-4, 1968). (AUTHOR/JK)