THE SELF-IMPOSED RESTRICTION OF LINGUISTIC SCIENCE TO THE STUDY OF LINGUISTIC COMPETENCE HAS PREVENTED LINGUISTS FROM CONCERNING THEMSELVES WITH THE STUDY OF HOW LANGUAGE IS USED IN THE DAILY LIVES OF PEOPLE AND, ASIDE FROM OCCASIONAL SPECULATIONS, HOW IT IS INVOLVED IN THE MAJOR CONCERNS OF SOCIAL SCIENCE--SOCIETY, CULTURE, AND PERSONALITY. STUDENTS IN VARIOUS DISCIPLINES HAVE GRADUALLY COME TO REALIZE THAT MUCH OF INTEREST IN HUMAN BEHAVIOR IS RELATED TO THE KNOWLEDGE AND USE OF LANGUAGE. TO MEET THE GROWING NEED FOR THE INTERFERTILIZATION OF LINGUISTICS AND BEHAVIORAL RESEARCH SCIENCES, NEW CENTERS IN RESEARCH IN LANGUAGE BEHAVIOR HAVE BEEN ORGANIZED. THE UNIVERSITY OF CALIFORNIA AT BERKELEY IS CURRENTLY ONE OF THE LEADING CENTERS OF RESEARCH. THIS PAPER DESCRIBES THE NATURE AND FUNCTIONING OF THE PROPOSED CENTER FOR LANGUAGE BEHAVIOR RESEARCH AT THE UNIVERSITY OF CALIFORNIA, BERKELEY. A PROPOSED BUDGET IS ALSO INCLUDED IN THE OUTLINE. (AMM)