ERIC Number: ED019580
Record Type: RIE
Publication Date: 1965-Sep
Pages: 471
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
TV EDUCATIONAL FUNCTION OF THE COLLEGES OF AGRICULTURE AND HOME ECONOMICS. EXTENSION STUDY, NUMBER 9. PARTS I - VII.
ALEXANDER, FRANK D.; AND OTHERS
WITH THE NEED TO PROVIDE LONG-TERM FINANCIAL SUPPORT FOR ITS TV FILM CENTER, THE DEPARTMENT OF EXTENSION TEACHING AND INFORMATION AT NEW YORK STATE COLLEGES OF AGRICULTURE AND HOME ECONOMICS AT CORNELL UNIVERSITY IN COOPERATION WITH THE OFFICE OF EXTENSION STUDIES INITIATED IN JULY 1963 A PROJECT TO ASCERTAIN (1) VIEWPOINTS RELATIVE TO OFF-CAMPUS EDUCATIONAL FUNCTIONS OF THE TWO COLLEGES, (2) OPPORTUNITIES AVAILABLE FOR GETTING NEW YORK STATE COMMERCIAL TV STATIONS TO USE EDUCATIONAL PROGRAMS, AND (3) AUDIENCE AWARENESS OF, ATTITUDES TO, AND LEARNING FROM SELECTED PRODUCTIONS OF THE CENTER. THE REPORT OF THE PROJECT IS PRESENTED HERE IN SEVEN PARTS. PARTS I TO IV DEAL WITH ANSWERS TO QUESTIONNAIRES ON THE TV EDUCATIONAL FUNCTION OF THE TWO COLLEGES AS SEEN BY 226 FACULTY MEMBERS, 333 EXTENSION AGENTS, 9 COLLEGE ADMINISTRATORS, AND 17 STATE EXTENSION LEADERS RESPECTIVELY. PART V IS INFORMATION ON WAYS OF GAINING PUBLIC SERVICE TIME FOR EDUCATION PROGRAMS OBTAINED BY INTERVIEWING PERSONS RESPONSIBLE FOR PUBLIC PROGRAMING AT 23 COMMERCIAL TV STATIONS. PART VI SUPPLEMENTS INFORMATION ABOUT TV COVERAGE, SUGGESTING HOW TO GROUP COUNTIES FOR PARTICIPATION. PART VII BRINGS TOGETHER THE MAJOR FINDINGS OF PARTS I - IV AND DISCUSSES IMPLICATIONS. FEASIBILITY OF DEVELOPING A TV POLICY AND PROGRAM WAS INDICATED AND CLUES WERE PROVIDED TO SUCH FACTORS AS TOPICS, IMPLEMENTATION, AND AUDIENCES. (RT)
Descriptors: Administrators, Attitudes, Audiences, Broadcast Industry, College Faculty, Commercial Television, Educational Television, Extension Agents, Extension Education, Instructional Films, Interviews, Networks, Participation, Programing, Programing (Broadcast), Questionnaires, Resource Centers, Specialists, Universities
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: State Univ. of New York, Ithaca. Coll. of Home Economics at Cornell Univ.
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