WHEN A COMMERCIAL TELEVISION STATION OFFERED ONE WEEKLY HOUR OF FREE TIME FOR COLOR BROADCASTING, 17 JUNIOR COLLEGES IN LOS ANGELES COUNTY, CALIFORNIA, PARTICIPATED IN A COOPERATIVE PRESENTATION OF A CREDIT COURSE IN "GREAT CULTURES OF THE WESTERN WORLD." THE COURSE WAS SELECTED TO REPRESENT THE HIGHEST QUALITY OF WORK BEING DONE IN THE COLLEGES AND TO TAKE ADVANTAGE OF THE CAPABILITIES OF COLOR TELEVISION. FACTORS WHICH COMPLICATED THE PROGRAM WERE (1) THE MULTIPLICITY OF JUNIOR COLLEGE DISTRICTS, WITH A HISTORY OF COMPETITION FOR STUDENTS, (2) ATTENDANCE GAINS FOR THE COLLEGE OFFERING THE COURSE AT THE EXPENSE OF THE DISTRICTS OF STUDENT RESIDENCE, WITH RESULTANT CHANGES IN FINANCIAL SUPPORT, (3) UNION REQUIREMENTS FOR TEACHERS WHO PRESENTED THE COURSE, WITH QUESTIONS OF FUNDS FOR UNION DUES, (4) OWNERSHIP OF TAPED PROGRAMS, (5) RESIDUALS, AND (6) REPRODUCTION RELEASES FOR SHOWING OF VARIOUS MATERIALS, INCLUDING FILMS OF WORKS OF ART. THE COOPERATIVE VENTURE SHOWS PROMISE FOR PROVIDING GREATER EDUCATIONAL OPPORTUNITY THROUGHOUT THE AREA. THIS ARTICLE IS PUBLISHED IN "JUNIOR COLLEGE JOURNAL," VOLUME 38, NUMBER 5, FEBRUARY 1968. (WO)