INSTITUTIONS OF HIGHER LEARNING ARE MOVING INCREASINGLY INTO THE PUBLIC POLICY SECTOR OF THE DEVELOPMENT PROCESS OF THE COUNTRY. THE MODERN DEVELOPMENT OF ECONOMIC ORGANIZATIONS AND REFINED MANAGEMENT OF PRODUCTION SYSTEMS INCLUDE THE CENTERS OF KNOWL EDGE AS IMPORTANT PARTS OF BUSINESS AND INDUSTRIAL ENTERPRISE. THE UNIVERISTY HAS FOUR GENERAL RESPONSIBILITIES RELATED TO MANPOWER. THERE IS A CONTEMPORARY NEED FOR THE UNIVERSITY TO BROADEN THE NOTION OF MANPOWER TO INCLUDE THE FULL MANPOWER SPECTRUM. IT SHOULD ALSO GIVE RESEARCH AND EXPERIMENTATION EMPHASIS TO THE AREAS OF STATECRAFT AND VOCATIONAL OR TECHNICAL EDUCATION BY COMPREHENDING, INVENTING, SUGGESTING, AND EVALUATING PROMISING AVENUES OF TECHNICAL WORK. THERE IS AN OPPORTUNITY FOR THE MODERN UNIVERSITY TO INFLUENCE A DYNAMIC MANPOWER POLICY BY IMPROVING ITS ARTICULATION AND INTERDEPENDENCE WITH THE PUBLIC SCHOOLS. IT MUST ALSO RECONCILE ITS TRADITIONAL SENTIMENT OF DISENGAGEMENT WITH A CONTEMPORARY NEED TO CONSIDER THAT CONTINUOUS EDUCATION ON A LIFETIME BASIS IS REQUIRED. THE UNIVERSITY, AS A CENTRAL FORCE IN THE AMERICAN SYSTEM, IS NOT ALTOGETHER PREPARED TO GIVE MEANING TO THE VAST TECHNOLOGICAL MACHINERY OF AN URBAN INDUSTRIAL CIVILIZATION, BUT AS IT FINDS NEW WAYS TO INFLUENCE UNDERSTANDING AND REGARD FOR THE WORLD OF HUMAN WORK, IT MAY HELP IN ACHIEVING THE QUALITY OF LIFE FOR WHICH TECHNOLOGY IS DESIGNED IN THE FIRST PLACE. DISCUSSION PERIOD COMMENTS ARE INCLUDED. THIS SPEECH WAS DELIVERED AT THE SEMINAR ON MANPOWER POLICY AND PROGRAM (WASHINGTON, D.C., SEPTEMBER 14, 1966). COPIES OF THIS DOCUMENT ARE AVAILABLE FROM MANPOWER ADMINISTRATION, OFFICE OF MANPOWER POLICY, EVALUATION, AND RESEARCH, U.S. DEPARTMENT OF LABOR, 14TH STREET AND CONSTITUTION AVENUE, N.W., WASHINGTON, D.C. 20210. (BS)