THIS PAPER EXAMINES THE RATIONALE FOR GREATER INDIVIDUALIZATION OF INSTRUCTION AND CONSIDERS MEANS OF ACHIEVING THAT GOAL. THE AUTHOR RECOMMENDS THAT ADMINISTRATORS (1) RE-EXAMINE THEIR OWN CONCEPT OF THE CENTRAL PURPOSE OF EDUCATION, (2) REDEFINE THEIR DEFINITION OF ACHIEVEMENT, (3) GROUP STUDENTS ONLY IN TERMS OF ACHIEVEMENT IN A PARTICULAR DISCIPLINE, (4) RECOGNIZE THAT THE SELF-CONCEPT IS A MAJOR FACTOR IN MOTIVATION AND ACHIEVEMENT, (5) MAKE AVAILABLE TO STUDENTS A VARIETY OF LEARNING RESOURCES, AND (6) PROVIDE STUDENTS WITH THE TIME AND OPPORTUNITY TO THINK FOR THEMSELVES. THIS PAPER WAS PRESENTED AT THE NORTHWEST DRIVE-IN CONFERENCE ON ADMINISTRATIVE LEADERSHIP (SPOKANE, WASHINGTON, NOVEMBER 13, 1967). (DG)