THE SOCIOLOGICAL, CULTURAL, AND HISTORICAL ACCOUNTS OF THE SPANISH AMERICAN AND MEXICAN AMERICAN FROM 1914 TO THE PRESENT ARE LISTED IN THIS COMPREHENSIVE, NON-ANNOTATED BIBLIOGRAPHY. IT INCLUDES BOOKS, UNPUBLISHED DOCTORAL DISSERTATIONS, MASTERS THESES, JOURNAL ARTICLES, AND OTHER MATERIALS. A BRIEF ESSAY RELATING TO THE INDIVIDUAL'S SEARCH FOR SELF-CONCEPT AND TO THE FALSE MEXICAN IMAGE WHICH OUR COMMUNICATION MEDIA HAVE FOSTERED IS UTILIZED AS A PREFACE. THIS BIBLIOGRAPHY IS INTENDED FOR RESEARCHERS, CURRICULUM PLANNERS, TEACHERS, AND OTHERS WHOSE INTEREST MAY BE ORIENTED TOWARD THESE GROUPS. THIS BIBLIOGRAPHY IS AVAILABLE FOR $1.00 FROM THE MEXICAN-AMERICAN STUDY PROJECT, GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, UCLA, LOS ANGELES, CALIFORNIA 90024. (WN)