EXAMPLES OF SIGNIFICANT FINDINGS FROM RESEARCH STUDIES OF LEARNING FROM MEDIA WERE CITED THAT HAVE BEEN IGNORED OR OVERLOOKED BY PRODUCERS OF INSTRUCTIONAL TELEVISION. CAUSES FOR THESE GAPS BETWEEN RESEARCH AND PRACTICE WERE DISCUSSED, AND CERTAIN SOLUTIONS WERE OFFERED IN AN ATTEMPT TO ELIMINATE THE GAPS. THE AUTHOR URGED THAT ALL PRESENTLY AVAILABLE, PUBLISHED RESEARCH FINDINGS BE MADE ACCESSIBLE TO EVERYONE INVOLVED IN INSTRUCTIONAL TELEVISION. A BIBLIOGRAPHY OF TITLES, AUTHORS, AND ORIGIN LOCATIONS OF ANY PUBLISHED OR UNPUBLISHED RESEARCH OR REPORT SHOULD BE COMPILED. IN ADDITION, RESEARCH SHOULD BE MORE UTILITY ORIENTED TO PROVIDE MORE RESEARCH OF THE SORT MOST HELPFUL TO THE PRODUCER AND TEACHER. A TAXONOMY OF TELEVISION SIGN SYSTEMS AND A TAXONOMY OF TV PRODUCTION ELEMENTS ARE ATTACHED TO THE REPORT. THIS PAPER WAS PRESENTED TO NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS (MIAMI UNIVERSITY, OXFORD, OHIO, MARCH 22, 1965). (GD)