THE PROCESS OF EDUCATIONAL DESIGN, WHICH IS THE APPLICATION OF THE KNOWLEDGE AND METHODOLOGY OF BEHAVIORAL PSYCHOLOGY TO THE DESIGN OF THE TEACHING PROCESS AND EDUCATIONAL ENVIRONMENTS, IS PRESENTED, AND THE PROFESSIONAL SPECIALTY OF THE EDUCATIONAL DESIGNER IS DESCRIBED. THE PRESENTATION OF THE COMPONENTS OF THE EDUCATIONAL DESIGN PROCESS COMPRISE THE MAJOR SECTIONS OF THIS REPORT. THEY WERE (1) ANALYZING THE CHARACTERISTICS OF SUBJECT-MATTER COMPETENCE, (2) DIAGNOSING PREINSTRUCTIONAL BEHAVIOR, (3) CARRYING OUT THE INSTRUCTIONAL PROCESS, AND (4) MEASURING LEARNING OUTCOMES. THIS REPORT WAS PREPARED AS THE FINAL CHAPTER TO A VOLUME DEDICATED TO POINTING OUT SOME OF THE CONSIDERATIONS AND QUESTIONS INVOLVED IN DEVELOPING A BEHAVIORAL SCIENCE BASE FOR THE TEACHING PROCESS. (GD)