THE SCHOOL POLITICS OF TWO COMMUNITIES WERE REPORTED. RANDOM-SAMPLE SURVEYS WERE CONDUCTED FOR BOTH THE SCHOOL DISTRICTS OF EUGENE AND SPRINGFIELD. INTERVIEWS WERE MADE WITH 703 RANDOMLY SELECTED ADULTS IN EUGENE AND 528 IN SPRINGFIELD. ATTITUDE OR ORIENTATION MEASUREMENTS WERE OBTAINED FOR VARIOUS ASPECTS OF THEIR PUBLIC SCHOOL SYSTEMS. THESE MEASURES WERE OBTAINED 4 YEARS LATER, AFTER THE NEW TECHNIQUES HAD BEEN INITIATED IN THE SCHOOL SYSTEMS. THE FINDINGS INDICATED BOTH PROGRAMS HAD A VISIBLE IMPACT UPON CITIZENS, BOTH IN THEIR CONVERSATION AND THEIR REGARD FOR THEIR SCHOOLS. (RS)