PRELIMINARY ANALYSES WERE UNDERTAKEN TO DETERMINE THE POTENTIAL CONTRIBUTION OF MOTION PICTURE FILMS TO FACTOR ANALYTIC STUDIES OF HUMAN INTELLECT. OF PRIMARY CONCERN WERE THE OPERATIONS OF COGNITION AND MEMORY, FORMING TWO OF THE FIVE OPERATION COLUMNS OF GUILFORD'S "STRUCTURE OF INTELLECT." THE CORE REFERENCE FOR THE STUDY WAS DEFINED AS THE VISUAL, FIGURAL, COGNITION-MEMORY PORTION OF GUILFORD'S MODEL WITH THE HOPE THAT DATA COULD BE OBTAINED WHICH WOULD SUGGEST POSSIBILITIES FOR SIMILAR STUDIES THROUGHOUT THE "STRUCTURE OF INTELLECT" MATRIX. INDIVIDUAL DIFFERENCES IN PERFORMANCE WERE EXPLORED ON TASKS CHARACTERIZED BY MOVING, SEQUENTIAL, AND BEHAVIORAL CONTENT, AND, IN ADDITION, A CONCEPTION OF ABILITIES AS INFORMATION PROCESSING OPERATIONS WAS SUBJECTED TO EMPIRICAL EXAMINATION. SUBJECTS WERE 100 FRESHMAN ENGINEERING STUDENTS OF PURDUE UNIVERSITY. IT WAS DETERMINED THAT THE VISUAL FILM MEDIUM CAN ACCOMMODATE FOR BRIEF DURATIONS CONTENTS CLASSIFIED AS FIGURAL, SYMBOLIC, SEMANTIC, OR BEHAVIORAL. IMPLICATIONS WERE THAT, IN FUTURE PSYCHOMETRIC STUDIES USING MOTION PICTURES, TEST ITEM CONTENT COULD BE AUDITORY, VISUAL, OR BOTH, WITH INFORMATION IN TWO CHANNELS -- EITHER COMPETING OR COMPLEMENTING, EITHER ALTERNATELY OR CONCURRENTLY -- FOR BRIEF, INTERMEDIATE, OR EXTENDED DURATIONS. (JH)