A 3-DAY SEMINAR BROUGHT TOGETHER 40 RESEARCH SPECIALISTS IN COMMUNICATIONS, DIRECTORS OF SCHOOL-COMMUNITY RELATIONS, SCHOOL SUPERINTENDENTS, AND PROFESSORS OF EDUCATIONAL ADMINISTRATION. OBJECTIVES OF THE SEMINAR WERE--(1) TO REVIEW AND SYNTHESIZE SOME OF THE OUTSTANDING RESEARCH IN MASS COMMUNICATION MEDIA, (2) TO POINT OUT THE IMPLICATIONS OF THE RESEARCH FINDINGS FOR USE IN SCHOOL-COMMUNITY RELATIONS PROGRAMS, AND (3) TO IDENTIFY NEEDED RESEARCH STUDIES IN MASS COMMUNICATION MEDIA, AND ESPECIALLY WITH REFERENCE TO SCHOOL-COMMUNITY RELATIONS. PAPERS ON RESEARCH STUDIES IN SOCIOLOGY, SOCIAL PSYCHOLOGY, POLITICAL SCIENCE, JOURNALISM, AND COMMUNICATION ARTS WITH SPECIAL REFERENCE TO AUDIOVISUAL MEDIA WERE PRESENTED. EACH PAPER WAS FOLLOWED BY ANOTHER POINTING OUT IMPLICATIONS OF THE RESEARCH FOR USE IN SCHOOL-COMMUNITY RELATIONS PROGRAMS. EACH PARTICIPANT PREPARED A PAPER ON NEEDED RESEARCH IN SCHOOL-COMMUNITY RELATIONSHIPS. THIS FINAL REPORT PRESENTS THE PRINCIPAL PAPERS OF THE SEMINAR, ORGANIZED IN THREE PARTS--(1) MASS COMMUNICATIONS RESEARCH, (2) IMPLICATIONS FOR SCHOOL-COMMUNITY RELATIONS, AND (3) NEEDED RESEARCH. LISTED ARE 279 REFERENCES. (JC)